http://allaboutbeer.com/article/beer-path-self-awareness/

…it appears that language may actually interfere with the encoding process relative to aromas. While it is important to become familiar with the vocabulary words, there is evidence to suggest that these verbal constructs may overly dominate the way we perceive the actual aromas, especially when we are new to the game. We rely on the meaning of the words, forcing us to try to find those concepts among the richer sensations produced by any aroma…

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